Bachelor of Arts in Psychology and Marketing (Double Major)

Course Features

  • Price: SGD 45,004
  • Level: Degree
  • Intakes:
  • Course Duration:
  • Registration Closing Date:
  • Entry Requirement:

This programme provides students with an understanding in marketing theories by practical application of marketing exchange processes using product development planning and pricing strategies, integrated marketing communications and distribution channel management. In addition to Psychology modules, students are required to take the following Marketing modules and foundation units:

International Marketing
Integrated Marketing Communications
Consumer Behaviour
Marketing Research and Analysis
Strategic Marketing
Services Marketing


PSY141 Introduction to Psychological Science
PSY173 Introduction to Psychological Research Methods
PSY101 Introduction to Cultural Psychology
PSY388 Psychology: Abnormal Behaviour
PSY294 Psychology: Cognitive Processes
PSY392 Psychology: Family Relations and Social Development
PSY286 Psychology: Human Development
PSY391 Psychology: Individual Differences and Performance
PSY287 Psychology: Self and Society
PSY285 Psychology: Social Bases of Behaviour
PSY393 Psychology: The Developing Mind
PSY251 Psychology: Biological Bases of Behaviour

BUS343 International Marketing
BUS302 Integrated Marketing Communications
BUS299 Consumer Behaviour
BUS210 Marketing Research and Analysis
BUS350 Strategic Marketing
BUS296 Services Marketing

Students are required to complete the following common units :

BSC201 Psychology: Measurement, Design and Analysis
BSC302 Advanced Quantitative Research Methods
BRD209 Creativity and Innovation
BRD251 Wellbeing

Polytechnic holders may opt for the single major Bachelor of Arts in Psychology programme which consists of 16 units.

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Entry Requirement

Entry Requirement: Applicants admitted to the Bachelor of Business programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University. Successful completion of a recognised approved Diploma qualification of higher, where the language of instruction was English. English requirement for International students: Applicants are required to meet Murdoch University English language requirement. Please refer to

Intakes & Course Duration

Intakes: September

Course Duration: 28 months

Study Campus/ University
  • Kaplan

    Kaplan comprises of three entities – Kaplan Higher Education Academy (KHEA), Kaplan Higher Education Institute (KHEI), and Kaplan Learning Institute (KLI).