Bachelor of Arts in Tourism and Events and Marketing (Double Major)

Course Features

  • Price: SGD 45,004
  • Level: Degree
  • Intakes:
  • Course Duration:
  • Registration Closing Date:
  • Entry Requirement:
Desciptions

This programme provides students with development, planning and pricing strategies, integrated marketing communications and distribution channel management. In additional to Tourism and Events Management modules, students are required to take the following Marketing modules:

Students have the option to enrol in either single or double majors.

PROFESSIONAL RECOGNITION
Council for Australasian Tourism and Hospitality Education (CAUTHE) (Membership)

CORE UNITS

Tourism and Events
TOU102 Travel and Tourism in Society
TOU322 Tourism and Events Project
TOU221 Sustainable Tourism
POL246 Public Policy Analysis
TOU323 Destination Management
TOU324 Events, Policy and Evaluation
TOU232 Festivals and Events

Marketing
BUS343 International Marketing
BUS302 Integrated Marketing Communications
BUS299 Consumer Behaviour
BUS210 Marketing Research and Analysis
BUS350 Strategic Marketing
BUS296 Services Marketing

Students are required to complete the following common units:

BAR200 Developing Research Skills and Methods
BAR300 Advanced Research in the Arts
BRD209 Creativity and Innovation
BRD251 Wellbeing

Polytechnic holders may opt for the single major Bachelor of Arts in Tourism and Events programme which consists of 12 units.

Entry Requirement

Entry Requirement: Students with Murdoch University-recognised Private Diplomas, Kaplan Diplomas or Polytechnic Diplomas will be given exemptions and gain entry to Year 2 of the programme. They can complete the course in 20 months instead of 28 months. The Bachelor of Arts in Tourism and Events and Marketing (Double Major) accepts a wide range of qualifications with advanced standing: These include: Polytechnic Diploma Advanced Diploma Kaplan Diploma Private Diploma will be assessed on a case-by-case basis ACCA Applicants admitted to the Bachelor of Business programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University. Successful completion of a recognised approved Diploma qualification of higher, where the language of instruction was English. English requirement for International students:

Intakes & Course Duration

Intakes: September

Course Duration: 28 months

Study Campus/ University
  • Kaplan

    Kaplan comprises of three entities – Kaplan Higher Education Academy (KHEA), Kaplan Higher Education Institute (KHEI), and Kaplan Learning Institute (KLI).