Bachelor of Arts in Tourism and Events and Public Relations (Double Major)

Course Features

  • Price: SGD 45,004
  • Level: Degree
  • Intakes:
  • Course Duration:
  • Registration Closing Date:
  • Entry Requirement:

This programme aims to prepare students for careers in public relations and communications. It explores international theories and practices with an emphasis on ethical communication and engagement with a diverse range of stakeholders. Students will learn communication skills in addition to the development of public relations strategies to achieve organisational objectives. In addition to Tourism and Events Management modules, students are required to take the following Public Relations modules:
Students have the option to enrol in either single or double majors.

Council for Australasian Tourism and Hospitality Education (CAUTHE) (Membership)


Tourism and Events
TOU102 Travel and Tourism in Society
TOU322 Tourism and Events Project
TOU221 Sustainable Tourism
POL246 Public Policy Analysis
TOU323 Destination Management
TOU324 Events, Policy and Evaluation
TOU232 Festivals and Events

Public Relations
PRO259 Media Relations
PRO302 Public Relations Project
PRO204 Public Relations Strategy
PRO285 Public Relations in Society
PRO307 Campaign Management
PRO345 Issues and Crisis Management

Students are required to complete the following common units:

BAR200 Developing Research Skills and Methods
BAR300 Advanced Research in the Arts
BRD209 Creativity and Innovation
BRD251 Wellbeing

Polytechnic holders may opt for the single major Bachelor of Arts in Tourism and Events programme which consists of 12 units.

Entry Requirement

Entry Requirement: Students with Polytechnic Diplomas, Kaplan Diplomas or Murdoch University-recognised Private Diplomas will be given exemptions and gain entry to Year 2 of the programme. They can complete the course in 20 months instead of 28 months. The Bachelor of Arts in Tourism and Events and Public Relations (Double Major) accepts a wide range of qualifications with advanced standing: These include: Polytechnic Diploma Advanced Diploma Kaplan Diploma Private Diploma will be assessed on a case-by-case basis ACCA Applicants admitted to the Bachelor of Business programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University. Successful completion of a recognised approved Diploma qualification of higher, where the language of instruction was English. English requirement for International students: Applicants are required to meet Murdoch University English language requirement. Please refer to

Intakes & Course Duration

Intakes: September

Course Duration: 28 months

Study Campus/ University
  • Kaplan

    Kaplan comprises of three entities – Kaplan Higher Education Academy (KHEA), Kaplan Higher Education Institute (KHEI), and Kaplan Learning Institute (KLI).