Bachelor of Business in Human Resource Management and Marketing (Double Major)

Course Features

  • Price: SGD 45,004
  • Level: Degree
  • Intakes:
  • Course Duration:
  • Registration Closing Date:
  • Entry Requirement:
  • Category: ,
  • Awarded by: Murdoch University
Desciptions

This programme provides an understanding of marketing theories by practical application of marketing exchange processes using product development, planning and pricing stratigies, integrated marketing communications and distribution channel management. In addition to Human Resource Management modules, students are required to take the following Marketing modules:

* Consumer Behavior
* Services Marketing
* Marketing Research and Analysis
* Integrated Marketing Communications
* International Marketing
* Strategic Marketing

CORE UNITS

Human Resource Management
BUS 297 Principles of Human Resources Management
BUS 293 Organisational Theory and Behaviour
BSL 202 Workplace Law
BUS 332 Employment Relations
BUS 301 Human Resource Economics
BUS 340 Advanced Human Resource Perspectives

Marketing
BUS 299 Consumer Behaviour
BUS 296 Services Marketing
BUS 210 Marketing Research and Analysis
BUS 302 Integrated Marketing Communications
BUS 343 International Marketing
BUS 350 Strategic Marketing

Students are required to complete the following common units:

BBS200 Understanding Business Research: An Introductory Approach
BBS 300 Empirical Research Methods for Business OR BBS301 Applying Mixed Methods Research to Business
BRD 209 Creativity and Innovation
BRD 251 Wellbeing

Polytechnic holders may opt for the single major Bachelor of Business in Human Resource Management programme which consists of 12 units.

Entry Requirement

Entry Requirement: Applicants admitted to the Bachelor of Business programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University. Successful completion of a recognised approved Diploma qualification of higher, where the language of instruction was English. English requirement for International students: Applicants are required to meet Murdoch University English language requirement. Please refer to http://www.murdoch.edu.au/_document/International-students/Murdoch_English_Entry_Requirements_Undergraduate.pdf

Intakes & Course Duration

Intakes: September

Course Duration: 28 months

Study Campus/ University
  • Kaplan

    Kaplan comprises of three entities – Kaplan Higher Education Academy (KHEA), Kaplan Higher Education Institute (KHEI), and Kaplan Learning Institute (KLI).