Bachelor of Business in Marketing and Web Communication (Double Major)

Course Features

  • Price: SGD 45,004
  • Level: Degree
  • Intakes:
  • Course Duration:
  • Registration Closing Date:
  • Entry Requirement:

This programme will allows students to learn how to design and develop stratigies for web communication campaigns using a range of digital media including social media, wensites, mobile technology, games, video and online news media. In addition to Marketing modules, students are required to take the following Web Communication modules:

* Screen: Small, Medium and Large
* Web Strategy
* Web Design
* Business of Freelancing
* Web Communication Project
* Web Metrics


BUS343 International Marketing
BUS302 Integrated Marketing Communications
BUS299 Consumer Behaviour
BUS210 Marketing Research and Analysis
BUS350 Strategic Marketing
BUS296 Services Marketing

Web Communication
CMS201 Screen: Small, Medium and Large
WEB278 Web Strategy
WEB263 Web Design
WEB303 Business of Freelancing
WEB301 Web Communication Project
WEB302 Web Metrics

Students are required to complete the following common units:

BBS200 Understanding Business Research: An Introductory Approach
BBS300 Empirical Research Methods for Business OR,
BBS301 Applying Mixed Methods Research to Business
BRD209 Creativity and Innovation
BRD251 Wellbeing

Polytechnic holders may opt for the single major Bachelor of Business in Marketing programme which consists of 12 units.

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Entry Requirement

Entry Requirement: Applicants admitted to the Bachelor of Business programme may be required to undertake bridging units to fulfil the required prerequisite knowledge. The final decision rests with Murdoch University. Successful completion of a recognised approved Diploma qualification of higher, where the language of instruction was English. English requirement for International students: Applicants are required to meet Murdoch University English language requirement. Please refer to

Intakes & Course Duration

Intakes: September

Course Duration: 28 months

Study Campus/ University
  • Kaplan

    Kaplan comprises of three entities – Kaplan Higher Education Academy (KHEA), Kaplan Higher Education Institute (KHEI), and Kaplan Learning Institute (KLI).