The marketing program aims to develop the student to become a strategic marketing planner, a creative thinker, and a real-world practitioner who knows how to satisfy the customers’ needs and wants. Students will be intensively trained and provided with all the necessary knowledge and tools needed to become successful marketers. They will be taught by highly qualified professors as well as marketing executives, who have extensive experience in the field. Our curriculum corresponds well with those curricula of major universities in the U.S.A.
The program is designed to utilize both theoretical concepts and real-world cases to develop skills in marketing decision making and problem solving. Major courses offered include principles of marketing, consumer behavior, product management, sales management, marketing channels, promotion management, marketing research, and seminar in marketing. Elective courses offered include retailing management, export-import management, cyber marketing, service marketing, and international marketing.
Entry Requirement: BEHS, IELTS 5.5, IGCSE ( C Grade or higher)
Intakes: Jan, Aug
Course Duration: 4 years
Bangkok University is one of the oldest and most famous private universities in Thailand under the patronage of the Bangkok University Foundation. The University has operated since 1962 with A.Surat and A.Pongtip Osatanugrah’s resolution to found a non-profit private university as a center of knowledge to develop modern graduates with knowledge and practical skills to serve the country in the future.