Marketing is an essential part of enhancing business success. With the competitive scene increasingly moving to become international, and with more and more players, the need for specialized marketing skills continues to grow. Functional differentiation is not a guarantee of success. Learning and applying marketing skills will help you rise above your competition and enhance your effectiveness.
By studying marketing at CMMU, MM students will tap into state-of-the art knowledge and theories from around the world. While many theories are from abroad, they are customized to fit applications within Thai and Asian societies.
WHO SHOULD TAKE THIS MAJOR?
If you are interested in understanding consumer behavior so that you can develop more effective branding and marketing communications, this program is the right option for you. Elective classes are offered to help expand your abilities, such as international marketing and digital marketing. The teaching is a blend of theory and practice, with an emphasis on practical application in the real world.
Those working (or interested in) areas such as marketers or marketing managers, those in advertising, consumer analysts, market researchers, product analysts, or retail marketers.
Entry Requirement: Bachelor Degree in any field, GPA at least 2.50, IELTS 6.2
Intakes: Jan, Sept
Course Duration: 19 months (5 terms)
With its goal of being the “Wisdom of the Land”, Mahidol University has continuously strived for educational excellence, outstanding research, leadership in healthcare services, and global outlook.